Today we're having tea (or perhaps coffee!) and a chat with Becky from one of my favourite creative businesses: Dots and Spots. I just love Becky's bright, fresh designs - and you really should check out her blog if you don't already know it.
Hello there Becky! Good to see
you, the kettle’s just boiled – what would you like to drink?
I’ll have a black coffee please!
OK, that's easy - make yourself comfy. So, tell us a bit about yourself and your business.
I’m a 41 year old mum of 2, living in Somerset with my
fabulously supportive husband Jeff. I used to be an Early Years Teacher but
finally gave up my part time teaching job a year ago now, to concentrate on the business
full time. Dots and Spots is a stationery company producing unique,
contemporary, hand collaged printed designs. Every design is produced by me, collaged
by hand in my studio at home, then printed locally as much as possible or
elsewhere in the UK. We produce cards, postcards, party invites and
thank-yous, gift wrap, tags, decorative sticky tape, notebooks, stickers,
mugs, magnets and more!
What inspired you to start your creative business? How did
it all begin?
We had lived in school boarding accommodation with my
husband’s job for a number of years but bought our own house to use as a
weekend bolt hole about 10 minutes away, 5 years ago. I had space there to have
my own studio and a place where I could play and design whatever I liked. From
my teaching days, I enjoyed working with paper and so my collage designs developed
from there. I took them to my local printers to see if a good quality print
could be achieved from my original artwork and went and asked a few local shops
whether my designs would be something they would buy if I got them printed. It
was ‘Yes's’ all round, so I took the plunge to get a set of designs printed and
haven’t looked back!
How has your business changed and developed since it
started?
My business has changed very much so, since the start– but I
have taken very considered small steps as the business has grown. It was really
doing our first trade show in July 2010 that the business leaped to another
level. As a result of such a successful show, we moved the business out of the
house into local, rented work premises and I took on some part time help to
ease the workload. In the beginning we had a mix of printed, personalised and
hand finished products on offer but had to give up the hand made things sadly,
when the trade side of the business grew- we now stock 400+ trade customers. We
are in a sensible position, in that we only do what we can pay for. We took the
decision to not take out any loans, build the business at the pace with which
we could afford to do so. If everything went wrong tomorrow, all we would have
to find is money to cover the rent on the premises.
What are the main ways you promote your business? Which methods have been the most successful
for you?
Trade fairs are expensive to do but have been by far the
most successful platform for the business, coupled with the various social
media outlets like blogging, twitter and facebook. It is important to have a good website as
this is the best way to show off what you can do. Alongside it, I use twitter
and facebook daily to share what we are doing and in more detail, blog 3-4
times a week about me, the business and other things Dots and Spots related.
We have been lucky enough to have our house featured in the
February edition of Ideal Home magazine and often receive valuable editorial in
trade magazines which helps spread the word.
What’s your workspace like?
Can we have a sneak peek?
I have a studio space at home in the conservatory attached
to the back of the house – it has fantastic natural light but can be extremely
hot in Summer and freezing cold in the Winter. It works having my studio at
home as I often work on designs in the evenings and during weekends and holidays
. It’s a space I can dip in and out of and I don’t have to be constantly
tidying up after myself if I have a project on the go. Ideally I would like it
to be bigger, double the size, but it works for now.
The main stock and business bit of Dots and Spots, is housed
over in the Anglo Trading Estate, about 5 minutes drive from the house. This is
where we pick and pack all the orders and store all the stock. Having the space
to have everything organised and laid out meant the business could move forward
and more products could be developed and added to our growing range.
What are the best and worst bits of running your business?
The worst has to be the worry whether or not people will
continue to buy your things, the unpredictability of all retail in this current
climate – choosing to start a business as a major recession hit wasn’t the best
planning but I believe if we can keep our head above water now in these
difficult times, we should hopefully do well when we come out the other side!
Time and money are also 2 major factors when running your
business – there are never enough hours in the day to do want you want/ need to
do and there is never enough money to do everything you want to do.
The main positive for me running my own business, is having
the flexibility to work alongside the needs and wants of the children – I have
a 12 year old and 9 year old and am lucky enough to be able to drop everything
if something is going on in school or not feel guilty about not working if they
are ill. Yes, I work long hours and sometimes I can be so busy I want to run
away and hide but the vast majority of the time, I’m in the enviable position
of being my own boss and choosing to do what I want, when I want.
What other small (or not-so-small) creative businesses do you
admire?
I do admire a number of small businesses, many of which I
have met through twitter. Gabriella Buckingham of Moobaacluck
http://www.moobaacluck.com/
fame is a very talented and honest lady,
creating the most wonderful hand painted wooden products. Giddy Kipper
http://www.giddykipper.net/ another company who paints wooden products on
a slightly bigger scale, is also a real inspiration. I love the work of Cornish
based artist Kirsty Elson
http://kirstyelsondesigns.co.uk/
who makes wonderful pieces out of driftwood she finds on the beach. Two
stationery businesses I like and admire are, Aianna
http://www.aianna.co.uk/ who are just starting out and who I met at a
London Trade Fair in January and the Little Paper Company
http://www.littlepapergallery.com/ who is based in Guernsey.
What tips can you give to others who run (or hope to run) a
small creative business?
Be honest, be prepared to work hard and develop the business
how YOU want it to be and at your own pace.
It is always very tempting on twitter and facebook to see
this person or that person doing this and that and getting caught up in doing
what you think others want from you and not doing what you really want to do.
Don’t get me wrong, it’s great to see what others are doing and you should be
aware of what is going on around you but you may need to grow your business in
a different way or at a different pace and you need to remain true to this.
What are your hopes, plans or ambitions for the future?
I hope to still be here in 5 years time and more
importantly, I hope to still be enjoying what I do. I think the minute that
stops, then you are doing the wrong thing and you need to reconsider. I have
lots of ideas I want to see achieved and lots of new products and designs I
want to develop but in relies on time and money so hopefully in the future, I
may be able to see some of these ideas realised.
Finally, where are the places we can find you online if we
want to partake in a little friendly cyber stalking?
Thanks so much for stopping by – it was so nice to be able
to take the time to chat with you!
Before I go can I just give a little mention to the fabulous Swans of
Wells Jubilee Art project that I am involved with – 60 swans, decorated by
different artists will be on display throughout the Summer in the city of Wells,
Somerset. My swan Royally Dotted and Wells Spotted - collaged by hand using our spotty paper
designs, will be on display in the Market Place, Wells from now until the end
of August. It will then be auctioned off with the rest of the flock in
September to raise money for local charities.
It's a pleasure Becky! Lovely to have coffee with you!
